{"id":43000,"date":"2024-08-01T14:59:53","date_gmt":"2024-08-01T13:59:53","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=43000"},"modified":"2025-05-30T09:58:50","modified_gmt":"2025-05-30T08:58:50","slug":"derby-must-be-bold-be-brave-in-the-face-of-the-naysayers","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/derby-must-be-bold-be-brave-in-the-face-of-the-naysayers\/","title":{"rendered":"Derby must \u2018be bold, be brave\u2019 in the face of the naysayers"},"content":{"rendered":"\n<p>While walking out of the main auditorium at <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/reach-online\/\">Reach Events<\/a>, along with the other 300 delegates following the conclusion of our latest Derby Property Summit, a phrase uttered by one of the panellists kept turning over and over in my head.<\/p>\n\n\n\n<p>It stayed with me on the drive home \u2013 and now, weeks later, it is still lodged in my brain.<\/p>\n\n\n\n<p>It was something said by James Dickens, the managing director of <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/wavensmere-homes\/\">Wavensmere Homes<\/a>, a company that is currently investing heavily in Derby with three major schemes on the go \u2013 Nightingale Quarter, Friar Gate Goods Yard and Cathedral One.<\/p>\n\n\n\n<p>The host, Declan Curry, asked each of the panel what their key message to the summit was.<\/p>\n\n\n\n<p>James\u2019 message was clear and unequivocal: \u201cBe bold, be brave\u201d.<\/p>\n\n\n\n<p>And it\u2019s a pretty good mantra to have \u2013 particularly as it would appear \u2018Derby-bashing\u2019 has become something of a national sport in recent times.<\/p>\n\n\n\n<p>Those naysayers would\u2019ve done well to have been part of the audience at this year\u2019s Derby Property Summit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ro2SXk4f9c\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/derby-property-summit-how-derby-is-fast-becoming-the-place-to-be-2\/\">Derby Property Summit: How Derby is fast becoming the place to be<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Derby Property Summit: How Derby is fast becoming the place to be&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/derby-property-summit-how-derby-is-fast-becoming-the-place-to-be-2\/embed\/#?secret=ZuWItltK73#?secret=ro2SXk4f9c\" data-secret=\"ro2SXk4f9c\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>There they would\u2019ve heard all about the numerous exciting projects that are rapidly coming down the line, which, when put together, will raise Derby\u2019s game.<\/p>\n\n\n\n<p>Yes, the city has its problems \u2013 what city doesn\u2019t? But those leaving the Derby Property Summit were left in no doubt that exciting times lie ahead \u2013 and that in a few years\u2019 time, Derby will look like a very different place.<\/p>\n\n\n\n<p>In some cases, we won\u2019t even need to wait that long.<\/p>\n\n\n\n<p>For example, the new \u00a345.8 million entertainment and conference venue at Becketwell, which is due to open next year, is really starting to take shape.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LnlR86bcPO\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/new-45-8m-venue-takes-shape-as-scale-of-auditorium-revealed\/\">New \u00a345.8m venue takes shape as scale of auditorium revealed<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;New \u00a345.8m venue takes shape as scale of auditorium revealed&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/new-45-8m-venue-takes-shape-as-scale-of-auditorium-revealed\/embed\/#?secret=osogi8XVEj#?secret=LnlR86bcPO\" data-secret=\"LnlR86bcPO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In July, we got an update on its progress. Three quarters of the glass curtain walling on the east side is now installed. Meanwhile, inside, all the internal work is well underway, giving a good sense of the space within the auditorium and the areas around it.<\/p>\n\n\n\n<p>Once open, it will be a real-game changer for this part of Derby, attracting an extra 250,000 visitors a year.<\/p>\n\n\n\n<p>It will be a striking building \u2013 bold, brave \u2013 and with a major name like ASM Global operating it, ultimately successful, I\u2019m sure.<\/p>\n\n\n\n<p>It is not just more visitors Derby will be attracting \u2013 the city is also attracting more residents, thanks to a string of high-quality residential developments.<\/p>\n\n\n\n<p>Among those in the pipeline is Cathedral One, a scheme in which the aforementioned Wavensmere Homes is involved.<\/p>\n\n\n\n<p>In July, we learned that planning officers at <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-city-council\/\">Derby City Council<\/a> had recommended the scheme be approved \u2013 and it will go before committee later this year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Wq8DxX8yGN\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/major-riverside-apartments-plan-recommended-for-approval\/\">Major riverside apartments plan recommended for approval<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Major riverside apartments plan recommended for approval&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/major-riverside-apartments-plan-recommended-for-approval\/embed\/#?secret=C66xhib9IH#?secret=Wq8DxX8yGN\" data-secret=\"Wq8DxX8yGN\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now, I\u2019m sure I\u2019m not alone in struggling with name changes. You become so used to calling something one thing, it takes time to get used to calling it another.<\/p>\n\n\n\n<p>For example, when <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-county-football-club\/\">Derby County<\/a> once sold the sponsorship rights to Pride Park Stadium, it took me a while to start calling it the iPro Stadium.<\/p>\n\n\n\n<p>I\u2019d just about got the hang of it \u2013 then it reverted back to Pride Park Stadium!<\/p>\n\n\n\n<p>The same thing happened with the Westfield Derby shopping centre, which then became Intu Derby and later <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derbion\/\">Derbion<\/a>.<\/p>\n\n\n\n<p>I\u2019ll be honest, when they revealed that the shopping centre was to be called Derbion, I wasn\u2019t sure.<\/p>\n\n\n\n<p>Now, I think it\u2019s great and can\u2019t imagine it being called anything else \u2013 and happily that one has stuck in my brain!<\/p>\n\n\n\n<p>But the latest thing I\u2019ve got to get my head around is calling St. Modwen Park Derby by its new name of <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/indurent\/\">Indurent<\/a> Park Derby, following a merger between St. Modwen Logistics and another company.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"2S69vJUj3s\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/new-industrial-and-logistics-powerhouse-to-drive-forward-major-derby-site\/\">New industrial and logistics powerhouse to drive forward major Derby site<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;New industrial and logistics powerhouse to drive forward major Derby site&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/new-industrial-and-logistics-powerhouse-to-drive-forward-major-derby-site\/embed\/#?secret=eWnGjgMbFl#?secret=2S69vJUj3s\" data-secret=\"2S69vJUj3s\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I\u2019m getting there \u2013 but if you spot me calling it by its old name in any of my copy, do be sure to drop me a line!<\/p>\n\n\n\n<p>Of course, our news bulletins are there to give you the major headlines coming out of Derby \u2013 but they also exist to help our Bondholders get their message out.<\/p>\n\n\n\n<p>Charities in particular rely on us to help them promote their activities.<\/p>\n\n\n\n<p>So, when <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-kids-camp\/\">Derby Kids\u2019 Camp<\/a> came to us with an urgent plea for volunteers to help them assemble the tents for this year\u2019s camp, we had no hesitation in featuring it on our bulletins.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"pQnNNwiokz\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/urgent-plea-made-for-bondholders-to-help-with-kids-camp-build\/\">Urgent plea made for Bondholders to help with kids\u2019 camp build<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Urgent plea made for Bondholders to help with kids\u2019 camp build&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/urgent-plea-made-for-bondholders-to-help-with-kids-camp-build\/embed\/#?secret=FJUVh5vVkM#?secret=pQnNNwiokz\" data-secret=\"pQnNNwiokz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Happily, a number of Bondholders stepped forward (as they always do) to help \u2013 and right now, hundreds of youngsters who deserve a break, are making wonderful holiday memories in the Derbyshire countryside.<\/p>\n\n\n\n<p>July also brought with it an important anniversary \u2013 for the <a href=\"https:\/\/derbycitylab.com\/\">Derby City Lab<\/a>, which has marked its second anniversary.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FjL7hOv0NF\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/derby-city-lab-toasts-two-years-of-engaging-and-inspiring\/\">Derby City Lab toasts two years of engaging and inspiring<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Derby City Lab toasts two years of engaging and inspiring&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/derby-city-lab-toasts-two-years-of-engaging-and-inspiring\/embed\/#?secret=fTSW9wqJVX#?secret=FjL7hOv0NF\" data-secret=\"FjL7hOv0NF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When it first opened in St James\u2019s Street in 2022, it was something new for Derby \u2013 a place where people could find out more about the city\u2019s regeneration future and have their say.<\/p>\n\n\n\n<p>The idea was bold, and it was brave.<\/p>\n\n\n\n<p>But that boldness and bravery has paid off. In the space of two years, the lab, which is now housed on Level 2 of Derbion (not Intu or Westfield!), will soon be welcoming its 10,000th visitor.<\/p>\n\n\n\n<p>It has also engaged hundreds of people while hosting events, meetings and focus groups.<\/p>\n\n\n\n<p>It has played \u2013 and is continuing to play \u2013 an invaluable role in informing and engaging the public about what is happening in Derby.<\/p>\n\n\n\n<p>I\u2019ve now worked a few shifts in the lab \u2013 and heard the whole spectrum of views.<\/p>\n\n\n\n<p>Yes, some people do come in to have a good moan \u2013 as is their want. But in some cases, their points are valid.<\/p>\n\n\n\n<p>On the flipside, I\u2019ve found that the majority of people through the door appear genuinely interested \u2013 and enthused \u2013 by the positive changes the city is trying to make.<\/p>\n\n\n\n<p>It\u2019s a work in progress \u2013 and some bold and brave decisions still lie ahead.<\/p>\n\n\n\n<p>But you know what they say &#8211; fortune favours the brave!<\/p>\n\n\n\n<p>Anyway, have a safe and productive August and I look forward to catching up again with you soon.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While walking out of the main auditorium at Reach Events, along with the other 300 delegates following the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":43003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1533,15],"tags":[84,13,951,1384,1503,1379,81],"class_list":["post-43000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-friday-morning-takeaway","category-derby-news","tag-derbion","tag-derby-city-council","tag-derby-county-football-club","tag-derby-kids-camp","tag-indurent","tag-reach-conference-centre","tag-wavensmere-homes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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