{"id":43687,"date":"2024-09-05T15:27:50","date_gmt":"2024-09-05T14:27:50","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=43687"},"modified":"2024-12-03T18:27:39","modified_gmt":"2024-12-03T18:27:39","slug":"making-an-olympic-effort-in-order-to-make-a-difference","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/","title":{"rendered":"Making an \u2018Olympic\u2019 effort in order to make a difference"},"content":{"rendered":"\n<p>What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.<\/p>\n\n\n\n<p>I\u2019ve loved the Olympics ever since I was a child. My first memory of the Games was watching Daley Thompson run, jump and throw his way to decathlon gold in Moscow back in 1980.<\/p>\n\n\n\n<p>And like many children of the 1980s, I had the \u2018Daley Thompson\u2019s Decathlon\u2019 computer game for my Commodore 64.<\/p>\n\n\n\n<p>I recently watched a documentary about Daley in which he said he never received a penny in royalties from the sale of the game.<\/p>\n\n\n\n<p>Those who benefited most were the owners of computer equipment shops, as those who played the game would regularly have to replace broken joysticks and keyboards!<\/p>\n\n\n\n<p>Daley\u2019s gold in Moscow was one of five won by Great Britain in its overall total of 21 medals.<\/p>\n\n\n\n<p>Then roll forward 44 years to Paris 24 where Team GB won an incredible 65 medals, including 14 golds.<\/p>\n\n\n\n<p>Of course, there are a lot more sports in the Olympics these days \u2013 and it is all the better for it, in my opinion.<\/p>\n\n\n\n<p>I really enjoyed watching some of those which could be considered minor sports, such as rock climbing and skateboarding.<\/p>\n\n\n\n<p>Out of the 65 medals won by Team GB in Paris, eight of those were in track cycling.<\/p>\n\n\n\n<p>And I was delighted to be able to report the role <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-arena\/\">Derby Arena\u2019s<\/a> velodrome had played in the success of those athletes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"fN7SDpltOV\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/team-gb-stars-reveal-arenas-role-in-olympics-success\/\">Team GB stars reveal arena\u2019s role in Olympics success<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Team GB stars reveal arena\u2019s role in Olympics success&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/team-gb-stars-reveal-arenas-role-in-olympics-success\/embed\/#?secret=mghHKzXwjG#?secret=fN7SDpltOV\" data-secret=\"fN7SDpltOV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Of course, the bikes Team GB use are state-of-the-art.<\/p>\n\n\n\n<p>They are in stark contrast to the one used by John Robson, from one of our Bondholders, <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/morrison-design\/\">Morrison Design<\/a>, to complete a charity challenge in August in aid of the Alzheimer\u2019s Society.<\/p>\n\n\n\n<p>It saw him do his 15-mile commute to work on a vintage Raleigh Chopper, which he had restored himself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"51LCLchhcy\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/charity-challenge-sees-john-take-the-chopper-to-work\/\">Charity challenge sees John take the chopper to work<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Charity challenge sees John take the chopper to work&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/charity-challenge-sees-john-take-the-chopper-to-work\/embed\/#?secret=mgxYABdmBz#?secret=51LCLchhcy\" data-secret=\"51LCLchhcy\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As a child of the 1980s, I was particularly drawn to this story.<\/p>\n\n\n\n<p>Like Daley\u2019s decathlon game, I have fond memories of owning a Chopper \u2013 but not so fond memories of injuring myself on the gear lever (if you know, you know!)<\/p>\n\n\n\n<p>Of course, rowing is an Olympic sport \u2013 and one which Great Britain is pretty good at.<\/p>\n\n\n\n<p>But our rowing stars have it pretty easy compared to what <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/vic-handley\/\">Vic Handley<\/a> is set to take on.<\/p>\n\n\n\n<p>While they compete on a still stretch of open water, this December, Vic will be battling huge waves as he rows across the Atlantic Ocean for four worthy charities.<\/p>\n\n\n\n<p>He has been training hard for this epic challenge \u2013 and our Bondholders have been showing their support.<\/p>\n\n\n\n<p>The latest business to back him as a headline partner is <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/smith-partnership\/\">Smith Partnership<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"eQItVjje3Z\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/law-firm-announces-backing-for-epic-rowing-challenge\/\">Law firm announces backing for epic rowing challenge<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Law firm announces backing for epic rowing challenge&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/law-firm-announces-backing-for-epic-rowing-challenge\/embed\/#?secret=haDgpzUp3E#?secret=eQItVjje3Z\" data-secret=\"eQItVjje3Z\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Also coming \u2018on board\u2019 to support Vic is <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/essential-print-services\/\">Essential Print Services<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FnNy2EP0qC\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/print-solutions-firm-comes-on-board-for-vics-epic-challenge\/\">Print solutions firm comes on board for Vic\u2019s epic challenge<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Print solutions firm comes on board for Vic\u2019s epic challenge&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/print-solutions-firm-comes-on-board-for-vics-epic-challenge\/embed\/#?secret=080frinVhq#?secret=FnNy2EP0qC\" data-secret=\"FnNy2EP0qC\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now, it may not be on a par with winning a gold medal at the Olympics but securing a <a href=\"https:\/\/www.marketingderby.co.uk\/\">Marketing Derby<\/a> Food and Drink Award means a great deal to those operating in our hospitality sector.<\/p>\n\n\n\n<p>After receiving more than 4,000 nominations, in August we revealed the shortlist of finalists.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Dde3ZRfmyH\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/finalists-revealed-for-2024-marketing-derby-food-and-drink-awards\/\">Finalists revealed for 2024 Marketing Derby Food and Drink Awards<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Finalists revealed for 2024 Marketing Derby Food and Drink Awards&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/finalists-revealed-for-2024-marketing-derby-food-and-drink-awards\/embed\/#?secret=GlcPJ10gaV#?secret=Dde3ZRfmyH\" data-secret=\"Dde3ZRfmyH\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Many congratulations to those who made the shortlist. We look forward to celebrating with you in October at the awards ceremony.<\/p>\n\n\n\n<p>Now if <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/rolls-royce\/\">Rolls-Royce<\/a> was an Olympian, it would probably be the equivalent of cyclist Sir Jason Kenny (Britain\u2019s most decorated Olympian).<\/p>\n\n\n\n<p>It has been quite a year so far for our biggest private sector employer.<\/p>\n\n\n\n<p>After announcing a string of new deals at the Farnborough Air Show in August, the firm followed this up with the news of a major order with Cathay Pacific.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"gotqEExo8j\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-lands-huge-engines-deal-from-hong-kong-airline\/\">Rolls-Royce lands huge engines deal from Hong Kong airline<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Rolls-Royce lands huge engines deal from Hong Kong airline&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-lands-huge-engines-deal-from-hong-kong-airline\/embed\/#?secret=5Sb3Kqwno5#?secret=gotqEExo8j\" data-secret=\"gotqEExo8j\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the same month, the engineering giant also revealed it had doubled profits during the first six months of the year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zQiiudubl6\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-powers-on-with-pace-and-intensity-as-profits-double\/\">Rolls-Royce powers on \u2018with pace and intensity\u2019 as profits double<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Rolls-Royce powers on \u2018with pace and intensity\u2019 as profits double&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-powers-on-with-pace-and-intensity-as-profits-double\/embed\/#?secret=gprEfIJun2#?secret=zQiiudubl6\" data-secret=\"zQiiudubl6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And after the \u2018Olympic\u2019 efforts of the city to save train manufacturing in Derby (again!), it was good to see <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/alstom\/\">Alstom\u2019s<\/a> Litchurch Lane site continue to win new work.<\/p>\n\n\n\n<p>In August, the firm announced it had signed a \u00a360 million contract to transform hundreds of existing trains operated by CrossCountry.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nQ3fNAmVqM\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/alstom-wins-60m-contract-to-upgrade-iconic-train-fleet-at-derby-site\/\">Alstom wins \u00a360m contract to upgrade \u2018iconic\u2019 train fleet at Derby site<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Alstom wins \u00a360m contract to upgrade \u2018iconic\u2019 train fleet at Derby site&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/alstom-wins-60m-contract-to-upgrade-iconic-train-fleet-at-derby-site\/embed\/#?secret=pM1sStS0eb#?secret=nQ3fNAmVqM\" data-secret=\"nQ3fNAmVqM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Of course, while we here at Marketing Derby like to celebrate the city\u2019s successes, we are also keen to support those who are trying to make a difference.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-food4thought-alliance\/\">Derby Food 4 Thought Alliance<\/a> is one such organisation, helping those who are struggling with food poverty.<\/p>\n\n\n\n<p>In August, the charity made an urgent plea for more donations.<\/p>\n\n\n\n<p>Due to a combination of factors, including rising food costs and an increase in the number of people turning to its services, DF4TA said it was running out of food.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NQ0DWEegiJ\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/food-poverty-charity-makes-urgent-plea-for-support\/\">Food poverty charity makes urgent plea for support<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Food poverty charity makes urgent plea for support&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/food-poverty-charity-makes-urgent-plea-for-support\/embed\/#?secret=NdV1qGE5tu#?secret=NQ0DWEegiJ\" data-secret=\"NQ0DWEegiJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We ran their appeal as a lead story \u2013 and I\u2019m happy to say a number of Bondholders responded with offers of support.<\/p>\n\n\n\n<p>Watching the Olympics this summer, it occurred to me that one of the key strengths of Team GB was their spirit of togetherness.<\/p>\n\n\n\n<p>I guess the same could be said of \u2018Team Derby\u2019.<\/p>\n\n\n\n<p>Of course, much of Team GB\u2019s recent success is not just down to the talent of the athletes themselves, but also the way they are funded.<\/p>\n\n\n\n<p>National Lottery cash is enabling our athletes to spend more time training for events like the Olympics \u2013 and with better equipment.<\/p>\n\n\n\n<p>The moral here is if investment is put in the right place, then the results will come.<\/p>\n\n\n\n<p>The same could be said of cities. Make the right investments and an area will improve.<\/p>\n\n\n\n<p>Those who have visited <a href=\"https:\/\/derbycitylab.com\/\">Derby City Lab<\/a> will know that is exactly what is happening in Derby right now.<\/p>\n\n\n\n<p>The lab is there to engage and inform the public about the city\u2019s future &#8211; but it also exists to obtain their feedback.<\/p>\n\n\n\n<p>Visitors are encouraged to share their \u2018dreams for Derby\u2019 \u2013 and to date, hundreds have done so.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GCgY4NzrWS\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/hundreds-share-their-dreams-for-city-at-derby-city-lab\/\">Hundreds share their &#8216;dreams&#8217; for city at Derby City Lab<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Hundreds share their &#8216;dreams&#8217; for city at Derby City Lab&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/hundreds-share-their-dreams-for-city-at-derby-city-lab\/embed\/#?secret=pjaPaMh0dL#?secret=GCgY4NzrWS\" data-secret=\"GCgY4NzrWS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Olympic Games may be over for another four years \u2013 but Derby\u2019s \u2018olympic\u2019 year is about to begin in 2025.<\/p>\n\n\n\n<p>And if that\u2019s got you intrigued, then I suggest you walk. run, cycle (but probably not row) your way to the lab to find out for yourself!<\/p>\n\n\n\n<p>Anyway, have a safe and productive September and I look forward to catching up again with you soon.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":43693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1533,15],"tags":[58,39,1412,31,1243,27,95,1450],"class_list":["post-43687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-friday-morning-takeaway","category-derby-news","tag-alstom","tag-derby-arena","tag-derby-food4thought-alliance","tag-essential-print-services","tag-morrison-design","tag-rolls-royce","tag-smith-partnership","tag-vic-handley"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby<\/title>\n<meta name=\"description\" content=\"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby\" \/>\n<meta property=\"og:description\" content=\"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Derby\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T14:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T18:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cristina Simion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Simion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\"},\"author\":{\"name\":\"Cristina Simion\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/91e198b325a0c9c4c5410cb9bcd52000\"},\"headline\":\"Making an \u2018Olympic\u2019 effort in order to make a difference\",\"datePublished\":\"2024-09-05T14:27:50+00:00\",\"dateModified\":\"2024-12-03T18:27:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\"},\"wordCount\":1088,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png\",\"keywords\":[\"Alstom\",\"Derby Arena\",\"Derby Food 4 Thought Alliance\",\"Essential Print Services\",\"Morrison Design\",\"Rolls-Royce\",\"Smith Partnership\",\"Vic Handley\"],\"articleSection\":[\"Friday Morning Takeaway\",\"Latest News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\",\"url\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\",\"name\":\"Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png\",\"datePublished\":\"2024-09-05T14:27:50+00:00\",\"dateModified\":\"2024-12-03T18:27:39+00:00\",\"description\":\"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage\",\"url\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png\",\"contentUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png\",\"width\":700,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marketingderby.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making an \u2018Olympic\u2019 effort in order to make a difference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#website\",\"url\":\"https:\/\/www.marketingderby.co.uk\/\",\"name\":\"Marketing Derby\",\"description\":\"Promoting Derby and Derbyshire\",\"publisher\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marketingderby.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\",\"name\":\"Marketing Derby\",\"url\":\"https:\/\/www.marketingderby.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png\",\"contentUrl\":\"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png\",\"width\":1605,\"height\":1231,\"caption\":\"Marketing Derby\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/91e198b325a0c9c4c5410cb9bcd52000\",\"name\":\"Cristina Simion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/611edf2d4db861349fb2acb5ce88086fd59c8405572fea1db6696703a463f763?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/611edf2d4db861349fb2acb5ce88086fd59c8405572fea1db6696703a463f763?s=96&d=mm&r=g\",\"caption\":\"Cristina Simion\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby","description":"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/","og_locale":"en_GB","og_type":"article","og_title":"Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby","og_description":"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.","og_url":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/","og_site_name":"Marketing Derby","article_published_time":"2024-09-05T14:27:50+00:00","article_modified_time":"2024-12-03T18:27:39+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png","type":"image\/png"}],"author":"Cristina Simion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina Simion","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#article","isPartOf":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/"},"author":{"name":"Cristina Simion","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/91e198b325a0c9c4c5410cb9bcd52000"},"headline":"Making an \u2018Olympic\u2019 effort in order to make a difference","datePublished":"2024-09-05T14:27:50+00:00","dateModified":"2024-12-03T18:27:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/"},"wordCount":1088,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketingderby.co.uk\/#organization"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png","keywords":["Alstom","Derby Arena","Derby Food 4 Thought Alliance","Essential Print Services","Morrison Design","Rolls-Royce","Smith Partnership","Vic Handley"],"articleSection":["Friday Morning Takeaway","Latest News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/","url":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/","name":"Making an \u2018Olympic\u2019 effort in order to make a difference - Marketing Derby","isPartOf":{"@id":"https:\/\/www.marketingderby.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png","datePublished":"2024-09-05T14:27:50+00:00","dateModified":"2024-12-03T18:27:39+00:00","description":"What a summer of sport it has been. First, we had the Euros, then it was Wimbledon, then we had the Olympic Games.","breadcrumb":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#primaryimage","url":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png","contentUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/09\/Untitled-design-2024-09-05T152950.072.png","width":700,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingderby.co.uk\/news\/making-an-olympic-effort-in-order-to-make-a-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingderby.co.uk\/"},{"@type":"ListItem","position":2,"name":"Making an \u2018Olympic\u2019 effort in order to make a difference"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingderby.co.uk\/#website","url":"https:\/\/www.marketingderby.co.uk\/","name":"Marketing Derby","description":"Promoting Derby and Derbyshire","publisher":{"@id":"https:\/\/www.marketingderby.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingderby.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingderby.co.uk\/#organization","name":"Marketing Derby","url":"https:\/\/www.marketingderby.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png","contentUrl":"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png","width":1605,"height":1231,"caption":"Marketing Derby"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/91e198b325a0c9c4c5410cb9bcd52000","name":"Cristina Simion","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/611edf2d4db861349fb2acb5ce88086fd59c8405572fea1db6696703a463f763?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/611edf2d4db861349fb2acb5ce88086fd59c8405572fea1db6696703a463f763?s=96&d=mm&r=g","caption":"Cristina Simion"}}]}},"_links":{"self":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/43687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/comments?post=43687"}],"version-history":[{"count":2,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/43687\/revisions"}],"predecessor-version":[{"id":43690,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/43687\/revisions\/43690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/media\/43693"}],"wp:attachment":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/media?parent=43687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/categories?post=43687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/tags?post=43687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}