{"id":45011,"date":"2024-11-01T10:02:41","date_gmt":"2024-11-01T10:02:41","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=45011"},"modified":"2024-12-17T18:50:51","modified_gmt":"2024-12-17T18:50:51","slug":"neighbours-everybody-needs-good-neighbours","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/neighbours-everybody-needs-good-neighbours\/","title":{"rendered":"Neighbours, everybody needs good neighbours"},"content":{"rendered":"\n<p><strong>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson&nbsp;looks at the headlines.<\/strong><\/p>\n\n\n\n<p>For my generation, the theme tune to the long-running (too long in my opinion) Australian soap \u2018Neighbours\u2019 was pretty much part of our childhood.<\/p>\n\n\n\n<p>For many of us, after coming home from school, it would be kids\u2019 programmes followed by the latest antics of the residents on Ramsay Street.<\/p>\n\n\n\n<p>Personally speaking, the opening strains of Neighbours reminded me it was time for football practice or to do some homework.<\/p>\n\n\n\n<p>Suffice to say, the telly would be duly switched off before anyone got the opportunity to tell someone to \u201crack off\u201d while sporting a generous mullet.<\/p>\n\n\n\n<p>While Neighbours is not watched as religiously as it was back in the 1980s and 1990s \u2013 I think it\u2019s safe to say that almost everyone still recognises the theme tune.<\/p>\n\n\n\n<p>And okay, the lyrics aren\u2019t exactly Dylan or Lennon, but they\u2019re true enough \u2013 everybody needs good neighbours.<\/p>\n\n\n\n<p>Here at <a href=\"https:\/\/www.marketingderby.co.uk\">Marketing Derby<\/a>, we work hard to attract new businesses to the city.<\/p>\n\n\n\n<p>Our hope is when they arrive here, they settle, integrate themselves into the community and become part of what we like to call \u2018Team Derby\u2019.<\/p>\n\n\n\n<p>In short, they become \u201cgood neighbours\u201d because, as the Neighbours theme rightly points out, good neighbours can \u201cbecome good friends\u201d.<\/p>\n\n\n\n<p>A case in point is <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/wavensmere-homes\/\">Wavensmere Home<\/a>. Headquartered in Birmingham, through its investments in Derby, it has become a most welcome addition to the city\u2019s business community.<\/p>\n\n\n\n<p>And through its work creating more than 900 homes at Nightingale Quarter, it has helped Derby city centre welcome many new neighbours.<\/p>\n\n\n\n<p>In the coming years, there will be thousands more.<\/p>\n\n\n\n<p>At the beginning of October, Wavensmere received the green light for Cathedral One \u2013 a brand-new apartments scheme in the Cathedral Quarter, overlooking the River Derwent.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qEh3nkL2Aa\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/developers-delight-as-30m-riverside-apartments-scheme-approved\/\">Developer\u2019s delight as \u00a330m riverside apartments scheme approved<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Developer\u2019s delight as \u00a330m riverside apartments scheme approved&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/developers-delight-as-30m-riverside-apartments-scheme-approved\/embed\/#?secret=2usfIyLxpb#?secret=qEh3nkL2Aa\" data-secret=\"qEh3nkL2Aa\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Not long after that, the developer announced it had officially started work on breathing new life into the historic Friar Gate Goods Yard.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vYdeYa51gw\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/developer-starts-work-on-75m-friar-gate-goods-yard-scheme\/\">Developer starts work on \u00a375m Friar Gate Goods Yard scheme<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Developer starts work on \u00a375m Friar Gate Goods Yard scheme&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/developer-starts-work-on-75m-friar-gate-goods-yard-scheme\/embed\/#?secret=KHA3PdikFD#?secret=vYdeYa51gw\" data-secret=\"vYdeYa51gw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>That site has stood inactive for 56 years \u2013 and for many of us, all we have ever known is a derelict site.<\/p>\n\n\n\n<p>It\u2019s brilliant that work has finally started, and I can\u2019t wait to see this mixed-use development take shape.<\/p>\n\n\n\n<p>Another company which has shown neighbourly virtues since deciding to invest in Derby is heating giant <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/vaillant\/\">Vaillant<\/a>.<\/p>\n\n\n\n<p>Next year, the firm is set to officially open its new manufacturing site at <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/indurent\/\">Indurent<\/a> Park Derby.<\/p>\n\n\n\n<p>But in the meantime, it has been forging strong links with many of our institutions, including <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-museums-trust\/\">Derby Museums<\/a>, backing the recent Assemble festival, for example.<\/p>\n\n\n\n<p>And it has built partnerships with the likes of <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/dcg\/\">Derby College Group<\/a>.<\/p>\n\n\n\n<p>The other week, I was delighted to attend the launch of a strategic partnership between Vaillant and the college to train the next generation of heating engineers and witness the opening of a new training room.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ivV3t0RUsB\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/heating-giant-unveils-strategic-partnership-with-college\/\">Heating giant unveils strategic partnership with college<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Heating giant unveils strategic partnership with college&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/heating-giant-unveils-strategic-partnership-with-college\/embed\/#?secret=5MG2trz7i1#?secret=ivV3t0RUsB\" data-secret=\"ivV3t0RUsB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Great British Railways has also been another welcome arrival to Derby in recent years \u2013 with their presence having the potential to spark something even bigger for the city.<\/p>\n\n\n\n<p>Anyone from Derby knows that we are at the epicentre of the rail industry \u2013 and don\u2019t let anyone else tell you otherwise!<\/p>\n\n\n\n<p>The truth is, we are home to the largest rail cluster in Europe.<\/p>\n\n\n\n<p>Underlining those credentials would be Rail Campus Derby \u2013 a new neighbourhood of rail-related businesses and organisations.<\/p>\n\n\n\n<p>October saw the launch of this ambitious project \u2013 and it will be great to see it come to fruition.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"6oRzmh4D9u\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/rail-campus-plan-launches-with-secretary-of-states-visit\/\">Rail campus plan launches with Secretary of State\u2019s visit<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rail campus plan launches with Secretary of State\u2019s visit&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/rail-campus-plan-launches-with-secretary-of-states-visit\/embed\/#?secret=mrSBUY66mm#?secret=6oRzmh4D9u\" data-secret=\"6oRzmh4D9u\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Together is better. I\u2019ve said this many times before, but it\u2019s incredible what can be achieved when we are all working together towards a common goal.<\/p>\n\n\n\n<p>A recent example off the top of my head is the Derbyshire Brain Game \u2013 an annual fund-raising quiz in aid of Marie Curie, which took place in October.<\/p>\n\n\n\n<p>A total of thirty-four tables took part in the quiz, with teams made up from businesses and organisations from across the city and county.<\/p>\n\n\n\n<p>A team from the <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/university-of-derby\/\">University of Derby<\/a> won. Many congratulations to them. No, really!<\/p>\n\n\n\n<p>Marketing Derby came third \u2013 I think this will be the last time we decide to play our \u2018joker\u2019 on the music round!<\/p>\n\n\n\n<p>But the most important thing of all was that together, in one single night, we managed to raise just shy of \u00a366,000 for the end-of-life charity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AXJVu6vCiN\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/brain-game-raises-almost-66000-for-charity\/\">Brain Game raises almost \u00a366,000 for charity<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Brain Game raises almost \u00a366,000 for charity&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/brain-game-raises-almost-66000-for-charity\/embed\/#?secret=L5extAYjJZ#?secret=AXJVu6vCiN\" data-secret=\"AXJVu6vCiN\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Talking of good nights out I couldn\u2019t write this piece without mentioning the Marketing Derby Food and Drink Awards.<\/p>\n\n\n\n<p>Last month, the awards ceremony took place at the Chocolate Factory \u2013 and I was delighted to report on the success of these very special businesses.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uBvt50QcAr\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/winners-of-the-2024-marketing-derby-food-and-drink-awards-crowned\/\">Winners of the 2024 Marketing Derby Food and Drink Awards crowned<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Winners of the 2024 Marketing Derby Food and Drink Awards crowned&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/winners-of-the-2024-marketing-derby-food-and-drink-awards-crowned\/embed\/#?secret=sAcURnoIJc#?secret=uBvt50QcAr\" data-secret=\"uBvt50QcAr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>They operate within a tough sector \u2013 one which has had to ride out many storms, from Covid to the cost-of-living crisis.<\/p>\n\n\n\n<p>Another industry that is having to negotiate increasingly choppy waters is the cultural sector.<\/p>\n\n\n\n<p>To my mind, it is absolutely vital that Derby has a cultural offer capable of drawing people into the city centre.<\/p>\n\n\n\n<p>I think we are all still seeking the silver bullet which can guarantee the long-term future of some of our cultural institutions.<\/p>\n\n\n\n<p>However, last month I was heartened to report that funding to boost <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-theatre\/\">Derby Theatre<\/a> and reopen the Guildhall Theatre had been secured.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"B73T3Dvc0m\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/curtain-up-for-theatre-projects-after-20m-funding-secured\/\">Curtain up for theatre projects after \u00a320m funding secured<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Curtain up for theatre projects after \u00a320m funding secured&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/curtain-up-for-theatre-projects-after-20m-funding-secured\/embed\/#?secret=KxDaT2rj5S#?secret=B73T3Dvc0m\" data-secret=\"B73T3Dvc0m\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It is a positive step in the right direction \u2013 just as long as none of them decide to stage \u2018Neighbours \u2013 The Musical\u2019.<\/p>\n\n\n\n<p>Anyway, have a safe and productive November and I look forward to catching up again with you soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR 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