{"id":45854,"date":"2024-12-06T09:58:00","date_gmt":"2024-12-06T09:58:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=45854"},"modified":"2024-12-17T18:48:32","modified_gmt":"2024-12-17T18:48:32","slug":"its-good-to-look-back-but-even-better-to-look-forward","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/its-good-to-look-back-but-even-better-to-look-forward\/","title":{"rendered":"It\u2019s good to look back &#8211; but even better to look forward"},"content":{"rendered":"\n<p><strong>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines.<\/strong><\/p>\n\n\n\n<p>So, here we are \u2013 almost at the end of another year and I am once again asking myself \u2018Where did that go?\u2019.<\/p>\n\n\n\n<p>I don\u2019t know if it\u2019s a sign of getting older (I have a big birthday coming up on 31 December \u2013 and before you say it, no, not my 60th) but time feels like it\u2019s moving faster and faster.<\/p>\n\n\n\n<p>What often makes me realise how much time has flown by is how much our businesses have changed, developed and evolved over the years.<\/p>\n\n\n\n<p>I\u2019ve been doing this business reporting thing for a while now, for my sins.<\/p>\n\n\n\n<p>I\u2019ve seen companies and the people who run them come &#8211; and sadly, go, in some cases.<\/p>\n\n\n\n<p>I\u2019ve seen the peaks and the troughs and reported on the highs and the lows.<\/p>\n\n\n\n<p>And in between, I\u2019ve reported on the many companies who have been right at the beginning of their business journey \u2013 some of whom have gone on to be highly successful.<\/p>\n\n\n\n<p>One such example is Derby&#8217;s <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/hsg-uk\/\">HSG UK<\/a>. Quite a few years ago I remember going out to Ilkeston, where the company was then based, to interview managing director Simon Rice about some new water-saving device they\u2019d come up with for gents\u2019 urinals.<\/p>\n\n\n\n<p>Now, roll forward to the present. Last month, HSG was presented with the King\u2019s Award for Enterprise in Innovation \u2013 the second time the firm has received what is widely regarded as the highest honour that can be bestowed upon a business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"E8KIcgbbiT\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/washroom-solutions-firm-celebrates-royal-recognition\/\">Washroom solutions firm celebrates Royal recognition<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Washroom solutions firm celebrates Royal recognition&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/washroom-solutions-firm-celebrates-royal-recognition\/embed\/#?secret=MtWn1zvl2T#?secret=E8KIcgbbiT\" data-secret=\"E8KIcgbbiT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another company I\u2019ve been reporting on for many years is <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/tidyco\/\">Tidyco<\/a>, a proud Derby manufacturer and a key supplier to the rail industry.<\/p>\n\n\n\n<p>In November, we reported that the firm had been sold to a Swedish multinational, paving the way for further expansion.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aJJI58J4pA\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/city-rail-supplier-acquired-by-swedish-multinational\/\">City rail supplier acquired by Swedish multinational<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;City rail supplier acquired by Swedish multinational&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/city-rail-supplier-acquired-by-swedish-multinational\/embed\/#?secret=10gDZDKAUX#?secret=aJJI58J4pA\" data-secret=\"aJJI58J4pA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And an example of a global firm which has blossomed since setting up shop on our patch is <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/toyota\/\">Toyota Manufacturing UK<\/a>.<\/p>\n\n\n\n<p>Now, I was still in Sixth Form at John Port when the first car rolled off the production line at Burnaston \u2013 a Carina E \u2013 back in 1992.<\/p>\n\n\n\n<p>But roll forward 32 years and last month the factory celebrated building its five millionth car. That\u2019s right, five million!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"03QJxzeIcv\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/toyota-celebrates-five-millionth-derbyshire-built-car\/\">Toyota celebrates five millionth Derbyshire-built car<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Toyota celebrates five millionth Derbyshire-built car&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/toyota-celebrates-five-millionth-derbyshire-built-car\/embed\/#?secret=EHZourwv62#?secret=03QJxzeIcv\" data-secret=\"03QJxzeIcv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To coincide with the production landmark, Toyota came up with the brilliant idea of getting youngsters to compare that first car ever made at Burnaston, with the five-millionth \u2013 a Corolla GS hatchback hybrid.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AbKTNRgY85\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/toyota-film-shows-youngsters-comparing-old-with-the-new\/\">Toyota film shows youngsters comparing old with the new<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Toyota film shows youngsters comparing old with the new&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/toyota-film-shows-youngsters-comparing-old-with-the-new\/embed\/#?secret=g0SkDyt0AX#?secret=AbKTNRgY85\" data-secret=\"AbKTNRgY85\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>They made a film in which the children tasked with reviewing the Carina E had to grapple with keys to open the door, work out how the cassette player worked and read road maps.<\/p>\n\n\n\n<p>While modern cars are brilliant in many respects, it did make me a bit dewy-eyed for the motoring of yesteryear \u2013 particularly map reading. We love a good map here at <a href=\"https:\/\/www.marketingderby.co.uk\/\">Marketing Derby<\/a>!<\/p>\n\n\n\n<p>Talking of Marketing Derby, November saw us reach a significant landmark \u2013 our 500th Bondholder event.<\/p>\n\n\n\n<p>Fittingly, that 500th event was our London Embassy, which this year took place in the stunning surroundings of Mansion House.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"obgZxxFw4i\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/embassy-marks-500th-bondholder-event-and-counting\/\">Embassy marks 500th Bondholder event and counting\u2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Embassy marks 500th Bondholder event and counting\u2026&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/embassy-marks-500th-bondholder-event-and-counting\/embed\/#?secret=CN4z7OhXzJ#?secret=obgZxxFw4i\" data-secret=\"obgZxxFw4i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It was a fabulous night, which really celebrated the \u2018Team Derby\u2019 spirit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"dtiTacbz5B\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/london-embassy-salutes-and-celebrates-the-team-derby-spirit\/\">London Embassy salutes and celebrates the \u2018Team Derby\u2019 spirit<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;London Embassy salutes and celebrates the \u2018Team Derby\u2019 spirit&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/london-embassy-salutes-and-celebrates-the-team-derby-spirit\/embed\/#?secret=qley0s7tEJ#?secret=dtiTacbz5B\" data-secret=\"dtiTacbz5B\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Team Derby is a powerful proposition \u2013 and a real force for good.<\/p>\n\n\n\n<p>This was very much in evidence this summer at the annual <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-kids-camp\/\">Derby Kids\u2019 Camp<\/a>, which provides much-needed breaks for hundreds of deserving children.<\/p>\n\n\n\n<p>Earlier this year, the charity came to us to ask if we could put out an appeal to Bondholders, via our news bulletins, for volunteers to help with the camp build.<\/p>\n\n\n\n<p>The response was overwhelming \u2013 and in November we ran a lead story in which Derby Kids\u2019 Camp paid tribute to all the Bondholders who came forward to offer their assistance over the summer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Uo88VfeeiX\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/kids-camp-salutes-bondholders-for-incredible-support\/\">Kids\u2019 camp salutes Bondholders for \u2018incredible\u2019 support<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Kids\u2019 camp salutes Bondholders for \u2018incredible\u2019 support&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/kids-camp-salutes-bondholders-for-incredible-support\/embed\/#?secret=CgrxnRYW4f#?secret=Uo88VfeeiX\" data-secret=\"Uo88VfeeiX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Among our keynote speakers at this year\u2019s London Embassy were Claire Ward, the East Midlands Mayor, and Councillor Nadine Peatfield, leader of Derby City Council.<\/p>\n\n\n\n<p>Attending her first embassy, Mayor Claire used the opportunity to set out her vision for the region \u2013 and how Derby has a key role to play in her mission to make the East Midlands the best region to \u2018live, work and learn in\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Q6BHwHs9k9\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/making-the-east-midlands-the-best-region-to-live-work-and-learn\/\">Making the East Midlands the best region to \u2018live, work and learn in\u2019<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Making the East Midlands the best region to \u2018live, work and learn in\u2019&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/making-the-east-midlands-the-best-region-to-live-work-and-learn\/embed\/#?secret=YDpueQzGRm#?secret=Q6BHwHs9k9\" data-secret=\"Q6BHwHs9k9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Among the many things that will help this ambition become reality is the East Midlands Investment Zone, which includes Infinity Park Derby.<\/p>\n\n\n\n<p>And in November, confirmation of the investment zone was roundly welcomed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LcwnDTZLpd\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/major-economic-boost-for-derby-as-investment-zone-confirmed\/\">Major economic boost for Derby as investment zone confirmed<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Major economic boost for Derby as investment zone confirmed&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/major-economic-boost-for-derby-as-investment-zone-confirmed\/embed\/#?secret=kf2mq9dTku#?secret=LcwnDTZLpd\" data-secret=\"LcwnDTZLpd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Of course, it\u2019s always nice to celebrate landmarks and take time out to reflect on the past.<\/p>\n\n\n\n<p>But, in Derby\u2019s case, it\u2019s even more exciting to look to the future \u2013 because in 2025 we have much to get excited about.<\/p>\n\n\n\n<p>The opening of the new <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/becketwell-live\/\">Becketwell Live<\/a> venue, the <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/university-of-derby\/\">University of Derby<\/a>\u2019s new Business School and the revamped Market Hall, to name but a few.<\/p>\n\n\n\n<p>Recently, Councillor Peatfield helped bury a time capsule at the Market Hall, which is coming to the end of its \u00a335 million transformation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"I6GxIvzfj3\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/new-time-capsule-buried-at-derby-market-hall\/\">New time capsule buried at Derby Market Hall<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;New time capsule buried at Derby Market Hall&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/new-time-capsule-buried-at-derby-market-hall\/embed\/#?secret=VYgDZx1syZ#?secret=I6GxIvzfj3\" data-secret=\"I6GxIvzfj3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Among the items inside the capsule is a Marketing Derby Food and Drink Guide.<\/p>\n\n\n\n<p>The guide lists the very best place to eat in Derby \u2013 so if you want a great meal or drink out this Christmas, but are struggling to think of somewhere to go, look no further.<\/p>\n\n\n\n<p>A digital version of the guide can be found here: <a href=\"https:\/\/heyzine.com\/flip-book\/d193be822c.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/heyzine.com\/flip-book\/d193be822c.html<\/a>.<\/p>\n\n\n\n<p>Consider it an early Christmas present from me to you!<\/p>\n\n\n\n<p>During November, we also plugged some very important public consultations on behalf of <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-city-council\/\">Derby City Council<\/a> through our news bulletins and via the <a href=\"https:\/\/derbycitylab.com\/\">Derby City Lab<\/a>.<\/p>\n\n\n\n<p>One focuses on efforts to make Derby a safer place.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zibylgSCcB\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-share-views-on-community-safety\/\">Bondholders urged to share views on community safety<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Bondholders urged to share views on community safety&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-share-views-on-community-safety\/embed\/#?secret=hIqwuGpyoX#?secret=zibylgSCcB\" data-secret=\"zibylgSCcB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The other is about potential plans to regenerate the area around Derby Midland Station.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"syD4UuS7qq\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/views-sought-on-derby-station-quarter-proposals\/\">Views sought on Derby Station Quarter proposals<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Views sought on Derby Station Quarter proposals&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/views-sought-on-derby-station-quarter-proposals\/embed\/#?secret=4JmnPHKrHr#?secret=syD4UuS7qq\" data-secret=\"syD4UuS7qq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s really important that everyone has their say, so, when you\u2019ve got a free moment (Christmas holidays coming up, so there\u2019s no excuse!), do take the time to engage.<\/p>\n\n\n\n<p>So, that\u2019s a wrap for the Friday Morning Takeaway in 2024. It\u2019ll be back again in the new year.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":45865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1533],"tags":[13,1454,1384,40,867,17,54,1517],"class_list":["post-45854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-friday-morning-takeaway","tag-derby-city-council","tag-derby-city-lab","tag-derby-kids-camp","tag-hsg-uk","tag-tidyco","tag-toyota","tag-university-of-derby","tag-vaillant-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s good to look back - but even better to look forward - Marketing Derby<\/title>\n<meta name=\"description\" content=\"Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingderby.co.uk\/news\/its-good-to-look-back-but-even-better-to-look-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s good to look back - but even better to look forward - Marketing Derby\" \/>\n<meta property=\"og:description\" content=\"Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingderby.co.uk\/news\/its-good-to-look-back-but-even-better-to-look-forward\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Derby\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T09:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T18:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2024\/12\/FMT-Website-banner-grey-background-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam Rodgers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Rodgers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/its-good-to-look-back-but-even-better-to-look-forward\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/its-good-to-look-back-but-even-better-to-look-forward\/\"},\"author\":{\"name\":\"Adam Rodgers\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/18d3cb7a489856c6b827c7457ac55759\"},\"headline\":\"It\u2019s good to look back &#8211; 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