{"id":47655,"date":"2025-03-07T09:57:00","date_gmt":"2025-03-07T09:57:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=47655"},"modified":"2025-03-06T11:32:01","modified_gmt":"2025-03-06T11:32:01","slug":"why-derbys-next-chapter-will-be-well-worth-the-wait","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/why-derbys-next-chapter-will-be-well-worth-the-wait\/","title":{"rendered":"Why Derby’s next chapter will be well worth the wait"},"content":{"rendered":"\n

Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines.<\/strong><\/p>\n\n\n\n

They say the best things in life come to those who wait.<\/p>\n\n\n\n

Well, to my mind, that really depends on how long you\u2019re expected to wait for!<\/p>\n\n\n\n

Waiting for a Guinness to be poured properly is, in my opinion, time well invested.<\/p>\n\n\n\n

On the other hand, being on the phone for the best part of an hour waiting for your broadband provider to respond \u2013 and then being transferred to the wrong department \u2013 not so.<\/p>\n\n\n\n

But sometimes there are things that really are worth waiting for.<\/p>\n\n\n\n

Take Friar Gate Goods Yard for example. Derby had been waiting for over half a century for someone to come along and salvage this derelict site until Wavensmere Homes<\/a> came along.<\/p>\n\n\n\n

Thankfully, the housebuilder is currently on site clearing away the many decades of undergrowth and detritus, to make way for an impressive mixed-use development.<\/p>\n\n\n\n

Every time I drive by there\u2019s activity \u2013 and now that most of it has been cleared \u2013 the site looks far bigger than I first thought.<\/p>\n\n\n\n

I can\u2019t wait to see what the finished scheme will look like, particularly if Wavensmere\u2019s Nightingale Quarter development on the former DRI site is anything to go by.<\/p>\n\n\n\n

One business that seemingly cannot wait either is Beverly Hills-based global real estate investment firm Kennedy Wilson.<\/p>\n\n\n\n

In February, it was announced that it had bought 131 houses, which are currently being constructed as part of the \u00a375 million mixed-use scheme.<\/p>\n\n\n\n

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US global real estate firm swoops for Friar Gate Goods Yard homes<\/a><\/blockquote>