{"id":48717,"date":"2025-05-02T09:57:00","date_gmt":"2025-05-02T08:57:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=48717"},"modified":"2025-05-02T09:18:20","modified_gmt":"2025-05-02T08:18:20","slug":"why-derby-is-all-fired-up-to-deliver-on-its-promises","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/why-derby-is-all-fired-up-to-deliver-on-its-promises\/","title":{"rendered":"Why Derby is all \u2018fired\u2019 up to deliver on its promises"},"content":{"rendered":"\n

Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines.<\/strong><\/p>\n\n\n\n

Ever since it first began 20 years ago, The Apprentice has been one of my favourite television shows.<\/p>\n\n\n\n

The latest series has only just recently finished \u2013 and it was another belter.<\/p>\n\n\n\n

Sometimes, as part of their weekly tasks, the candidates are asked to come up with their own company names and branding \u2013 including logos.<\/p>\n\n\n\n

The results are mixed \u2013 and that\u2019s being kind.<\/p>\n\n\n\n

Quite frankly, in some instances, my three-year-old could come up with better names and designs.<\/p>\n\n\n\n

But it does show that coming up with a memorable name and logo is perhaps not as easy as it looks.<\/p>\n\n\n\n

In my opinion, a company with a particularly distinctive logo is heating technology firm Vaillant<\/a>.<\/p>\n\n\n\n

It\u2019s of a hare (not a rabbit) \u2013 and it\u2019s a logo we will be seeing a lot more of in Derby going forward after the firm signed a deal for the naming rights of what was Becketwell Live.<\/p>\n\n\n\n

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New name announced for Derby’s performance venue<\/a><\/blockquote>