{"id":49322,"date":"2025-06-06T09:57:00","date_gmt":"2025-06-06T08:57:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=49322"},"modified":"2025-06-04T12:40:29","modified_gmt":"2025-06-04T11:40:29","slug":"why-market-hall-proves-if-you-build-it-they-will-come","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/why-market-hall-proves-if-you-build-it-they-will-come\/","title":{"rendered":"Why Market Hall proves \u2018if you build it, they will come\u2019"},"content":{"rendered":"\n

Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines.<\/strong><\/p>\n\n\n\n

In my opinion, some of the best movies ever made were from the 1980s.<\/p>\n\n\n\n

Among my favourites is Field of Dreams, a 1989 film about a farmer (played by Kevin Costner \u2013 he was in everything at the time!) who builds a baseball pitch in one of his cornfields after hearing a mysterious voice saying: \u2018If you build it, he will come\u2019 – the \u2018he\u2019 being the ghost of legendary player Shoeless Joe Jackson.<\/p>\n\n\n\n

It has become one of the most recognisable quotes in movie history \u2013 and, over time, has become part of our lexicon.<\/p>\n\n\n\n

Those in the regeneration community of a more optimistic disposition are often heard to use it \u2013 albeit the slightly altered version – \u2018If you build it, they will come\u2019.<\/p>\n\n\n\n

It was certainly a phrase that was going around my head as I looked up at the cavernous ceiling of Derby Market Hall, which reopened to the public in May following a \u00a335 million revamp.<\/p>\n\n\n\n

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Triumphant reopening for Derby Market Hall after \u00a335m revamp<\/a><\/blockquote>