{"id":50560,"date":"2025-08-01T07:55:00","date_gmt":"2025-08-01T06:55:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=50560"},"modified":"2025-07-31T12:09:53","modified_gmt":"2025-07-31T11:09:53","slug":"how-derbys-cultural-offer-is-gathering-steam","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/how-derbys-cultural-offer-is-gathering-steam\/","title":{"rendered":"How Derby\u2019s cultural offer is \u2018gathering\u2019 steam"},"content":{"rendered":"\n<p><strong>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson looks at the headlines.<\/strong><\/p>\n\n\n\n<p>Today, thousands of people will be descending on Derby for a major event \u2013 and will continue to do so over the weekend.<\/p>\n\n\n\n<p>No, Oasis aren\u2019t playing \u2013 although tickets for this particular event sold out just as fast.<\/p>\n\n\n\n<p>I\u2019m talking about The Greatest Gathering \u2013 a three-day celebration of 200 years of the modern railway being hosted at <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/alstom\/\">Alstom<\/a>\u2019s Litchurch Lane Works.<\/p>\n\n\n\n<p>Basically, if you\u2019re into railways then this event is bigger than anything the Gallagher brothers could ever put on.<\/p>\n\n\n\n<p>It features more than 100 rolling stock exhibits from the past, present and future of the railways, with the Litchurch Lane site itself opening to the public for the first time in almost 50 years.<\/p>\n\n\n\n<p>It will not only showcase the history of rail \u2013 but also Derby\u2019s massive contribution to that history, underlining why the industry is so deeply embedded in our culture.<\/p>\n\n\n\n<p>Despite being a sell-out for some time, here at <a href=\"https:\/\/www.marketingderby.co.uk\/\">Marketing Derby<\/a> we\u2019ve been running a number of stories as the excitement builds \u2013 including one about legendary music producer (and passionate railway modeller) Pete Waterman who will be making an appearance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"827TDkyvwf\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/legendary-music-producer-confirmed-for-rail-festival\/\">Legendary music producer confirmed for rail festival<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Legendary music producer confirmed for rail festival&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/legendary-music-producer-confirmed-for-rail-festival\/embed\/#?secret=3ORuc4Qkwz#?secret=827TDkyvwf\" data-secret=\"827TDkyvwf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Of course, it\u2019s great that someone like Pete is coming \u2013 but it\u2019s even more exciting that so many people will be descending on Derby \u2013 some of whom may never have visited the city before.<\/p>\n\n\n\n<p>Events like The Greatest Gathering put Derby on the national \u2013 and indeed, international map.<\/p>\n\n\n\n<p>They give people a reason to come to Derby, which is what the city continuously strives to do.<\/p>\n\n\n\n<p>With this in mind, I was delighted to report on the return of Derby Feste, which will take place towards the end of September after a year\u2019s hiatus.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"8kRpvF7QTY\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/major-outdoor-arts-festival-to-return-to-city-centres-streets\/\">Major outdoor arts festival to return to city centre\u2019s streets<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Major outdoor arts festival to return to city centre\u2019s streets&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/major-outdoor-arts-festival-to-return-to-city-centres-streets\/embed\/#?secret=huLa3t4tGm#?secret=8kRpvF7QTY\" data-secret=\"8kRpvF7QTY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The offer of our existing venues is also vital when it comes to persuading people to get up off their sofas and venture into the city centre.<\/p>\n\n\n\n<p>Yes, it\u2019s been well documented that \u2018new\u2019 venues such as <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/vaillant-live\/\">Vaillant Live<\/a> and the revamped Market Hall are helping to draw people back in.<\/p>\n\n\n\n<p>But it is great to see our existing cultural venues growing in confidence after enduring a pretty tough time in recent years.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/quad\/\">QUAD<\/a> has decided to extend its opening hours after navigating a challenging nine months or so.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mxnrRpWMR5\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/arts-hub-extends-opening-hours-after-positive-memberships-response\/\">Arts hub extends opening hours after positive memberships response<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Arts hub extends opening hours after positive memberships response&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/arts-hub-extends-opening-hours-after-positive-memberships-response\/embed\/#?secret=yyjlUGGdEy#?secret=mxnrRpWMR5\" data-secret=\"mxnrRpWMR5\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Meanwhile, <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/derby-museums-trust\/\">Derby Museums<\/a> is another that is showing confidence in Derby\u2019s cultural appeal, as it looks to capitalise on what it describes as the \u2018Year of Wright\u2019.<\/p>\n\n\n\n<p>It has recently launched a campaign, encouraging people to consider taking a \u2018culture break\u2019 in Derby and soak up the works of one of Derby\u2019s most famous sons, the artist Joseph Wright.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VODt2HnHvV\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/new-campaign-shows-derby-has-the-wright-stuff-for-a-culture-break\/\">New campaign shows Derby has the Wright stuff for a culture break<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;New campaign shows Derby has the Wright stuff for a culture break&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/new-campaign-shows-derby-has-the-wright-stuff-for-a-culture-break\/embed\/#?secret=tRp8q8ovez#?secret=VODt2HnHvV\" data-secret=\"VODt2HnHvV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Culture is a key ingredient when it comes to creating a successful city.<\/p>\n\n\n\n<p>And it was certainly something that was discussed at this year\u2019s Derby Property Summit, which took place in early July (my word, that seems a lifetime ago now).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YPlw62mCRT\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/derby-has-the-right-ingredients-let-the-alchemy-begin\/\">Derby has the right ingredients &#8211; let the alchemy begin!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Derby has the right ingredients &#8211; let the alchemy begin!&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/derby-has-the-right-ingredients-let-the-alchemy-begin\/embed\/#?secret=vaapnMo8A8#?secret=YPlw62mCRT\" data-secret=\"YPlw62mCRT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Attracting more than 300 people, the event saw keynote speakers and panellists discuss the ingredients needed for a city to be successful \u2013 hence the title of this year\u2019s event \u2018The Alchemy of Cities\u2019.<\/p>\n\n\n\n<p>A question which the event attempted to answer was what does success look like?<\/p>\n\n\n\n<p>Interestingly, it was a question which also came up at another event I attended last month, which was organised by the East Midlands Mayor Claire Ward.<\/p>\n\n\n\n<p>As part of a series of meetings across the region, Mayor Claire held an event at the <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/university-of-derby\/\">University of Derby<\/a>\u2019s Enterprise Centre, which brought together people from across the sectors, including a number of Marketing Derby Bondholders, to discuss what was needed to make Derby better.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"t2faBJGG8W\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-have-their-say-on-regional-spending-priorities\/\">Bondholders urged to have their say on regional spending priorities<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Bondholders urged to have their say on regional spending priorities&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-have-their-say-on-regional-spending-priorities\/embed\/#?secret=Bi6cwuq8uG#?secret=t2faBJGG8W\" data-secret=\"t2faBJGG8W\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We were invited to engage in table discussions \u2013 and one of the delegates on my table suggested that we should not be measuring our city\u2019s success in economic terms, but in levels of \u2018happiness\u2019.<\/p>\n\n\n\n<p>Of course, it\u2019s always great to be able to report on the continuing economic success of the likes of <a href=\"https:\/\/www.marketingderby.co.uk\/bondholders\/rolls-royce\/\">Rolls-Royce<\/a> \u2013 which there was during July, not least at the Paris Air Show.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-derby wp-block-embed-marketing-derby\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"srMtz4Q24O\"><a href=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-lands-orders-for-over-140-engines-at-paris-air-show\/\">Rolls-Royce lands orders for over 140 engines at Paris Air Show<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rolls-Royce lands orders for over 140 engines at Paris Air Show&#8221; &#8212; Marketing Derby\" src=\"https:\/\/www.marketingderby.co.uk\/news\/rolls-royce-lands-orders-for-over-140-engines-at-paris-air-show\/embed\/#?secret=D7k0ziKmh1#?secret=srMtz4Q24O\" data-secret=\"srMtz4Q24O\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>But it\u2019s kind of a hard thing to argue against, isn\u2019t it? If everybody\u2019s happy, then surely the goal has been achieved?<\/p>\n\n\n\n<p>However, the reality is that not everybody is happy.<\/p>\n\n\n\n<p>There is still much to do to get Derby where it needs to be &#8211; and that\u2019s why the team here at Marketing Derby get out of bed every morning.<\/p>\n\n\n\n<p>For me, personally, the equation is simple: culture equals happiness.<\/p>\n\n\n\n<p>Culture is also for everyone. But in some instances, to access it we need to address the barriers \u2013 whether it be more money in our pockets (particularly if you want to buy a ticket to see Oasis) or having a transport system that is reliable and robust enough to get you to a show or the museum on time.<\/p>\n\n\n\n<p>And that means we need all those other things \u2013 a strong economy, good businesses, better transport links and options, a decent, safe place to live etc. It\u2019s all intrinsically linked.<\/p>\n\n\n\n<p>Anyway, back to today. The important thing for Derby when it hosts major events like The Greatest Gathering is that people have a positive experience.<\/p>\n\n\n\n<p>Those descending on the event over the next three days will be coming from all corners.<\/p>\n\n\n\n<p>I hope they enjoy not only the event itself, but everything else Derby has to offer \u2013 the history, the friendly people, not to mention the real ale!<\/p>\n\n\n\n<p>And don\u2019t worry if you didn\u2019t manage to get a ticket because a number of fringe events will be taking place across the city at places such as Derby Market Hall and the Museum of Making.<\/p>\n\n\n\n<p>It will no doubt be busy at Litchurch Lane &#8211; but in the words of Liam and Noel, just \u2018Roll With It\u2019 \u2013 or should that be \u2018Rolling Stock With It\u2019?<\/p>\n\n\n\n<p>Anyway, have a safe and productive August and I look forward to catching up with you again soon.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, in his latest monthly column reflecting on the news over the past month, our Press and PR [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":50555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1533,15],"tags":[58,1274,1280,27,54,1517],"class_list":["post-50560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-friday-morning-takeaway","category-derby-news","tag-alstom","tag-derby-museums-trust","tag-quad","tag-rolls-royce","tag-university-of-derby","tag-vaillant-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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