{"id":52324,"date":"2025-09-24T16:21:19","date_gmt":"2025-09-24T15:21:19","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=52324"},"modified":"2025-09-24T16:21:20","modified_gmt":"2025-09-24T15:21:20","slug":"founder-reflects-on-success-of-car-buying-business","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/founder-reflects-on-success-of-car-buying-business\/","title":{"rendered":"Founder reflects on success of car buying business"},"content":{"rendered":"\n

The founder of the dedicated buying arm of NK Motors<\/a> has been reflecting on over 10 successful years in business.<\/p>\n\n\n\n

BigCarBuyer was first conceived by group managing director Sanj Kumar while on holiday.<\/p>\n\n\n\n

What began as a small add-on to help bring in a few more used cars has since grown into a standalone department, now sourcing close to 200 used cars a month for three busy NK Motors sites, as well as a significant amount of direct trade-to-trade business.<\/p>\n\n\n\n

The success has led to the creation of a specialist team at NK\u2019s Pride Park headquarters, tasked with managing the growing appetite for both volume and prestige cars.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Sanj personally oversees cars worth more than \u00a350,000, while Mark Burrell, who has been with NK for five years, handles vehicles up to that value.<\/p>\n\n\n\n

Kim Stuteley, previously in the sales team, ensures a smooth customer journey as buying administrator, and Dave Upton, who has also been with NK for five years, brings his Kia expertise to the process.<\/p>\n\n\n\n

Customers selling prestige models are given the VIP treatment, often including Sanj inviting them to Nicco Restaurant & Bar<\/a>, his award-winning Derby restaurant based on Pride Park, while his team finalises the paperwork and payment.<\/p>\n\n\n\n

Current stock highlights include a Ferrari F8 Spider, Rolls-Royce Wraith, Bentley Continental and a range of luxury Land Rovers, sitting alongside everyday models such as the Kia Sportage and Ford Fiesta.<\/p>\n\n\n\n

Sanj\u2019s eye for opportunity often leads to memorable deals \u2013 including the time he went to view a property and ended up buying two cars from the owner instead of the property, a classic Fiat 500 and a Range Rover belonging to the owner\u2019s wife.<\/p>\n\n\n\n

His entrepreneurial streak can be traced back to his teenage years in the 1990s, when, at just 14, he helped his father track down a rare BMW by knocking on a school friend\u2019s door after spotting the car parked outside.<\/p>\n\n\n\n

That chance connection led to the purchase of the vehicle and Sanj\u2019s first taste of the business.<\/p>\n\n\n\n

He said: \u201cWhen I came up with the idea of BigCarBuyer in Portugal, it was meant to just help us source a few more used cars.<\/p>\n\n\n\n

\u201cA decade later, it\u2019s grown into a department that stands firmly on its own two feet, buying nearly 200 cars every month.<\/p>\n\n\n\n

“Whether you\u2019re selling a much-loved family run-around or a six-figure supercar, you\u2019ll get the red-carpet treatment from us.<\/p>\n\n\n\n

\u201cToo many people feel pressured into quick, impersonal sales. We\u2019ve built a business on trust, hospitality and fairness \u2013 and it\u2019s why so many customers keep coming back.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The founder of the dedicated buying arm of NK Motors has been reflecting on over 10 successful years […]<\/p>\n","protected":false},"author":12,"featured_media":52325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[1067],"class_list":["post-52324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-derby-news","tag-nk-motors"],"acf":[],"yoast_head":"\nFounder reflects on success of car buying business - Marketing Derby<\/title>\n<meta name=\"description\" content=\"The founder of the dedicated buying arm of NK Motors has been reflecting on over 10 successful years in business...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingderby.co.uk\/news\/founder-reflects-on-success-of-car-buying-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founder reflects on success of car buying business - 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