{"id":53580,"date":"2025-11-24T13:18:00","date_gmt":"2025-11-24T13:18:00","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=53580"},"modified":"2025-11-24T14:27:43","modified_gmt":"2025-11-24T14:27:43","slug":"plans-to-boost-tourism-and-attract-investment-given-green-light","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/plans-to-boost-tourism-and-attract-investment-given-green-light\/","title":{"rendered":"Plans to boost tourism and attract investment given green light"},"content":{"rendered":"\n

The East Midlands Combined County Authority<\/a> has agreed measures designed to boost the region\u2019s tourism industry and attract more inward investment.<\/p>\n\n\n\n

At a meeting of its board yesterday, EMCCA approved the creation of two new programmes – Visit East Midlands and Invest East Midlands \u2013 which aim to raise the region\u2019s profile and put it firmly on the map as a leading UK destination and investment region.<\/p>\n\n\n\n

It will see EMCCA invest baseline funding of \u00a34.8 million over the next two years to help the region attract more visitors, support local businesses and draw new investment to Derbyshire and Nottinghamshire.<\/p>\n\n\n\n

The investment supports the newly published East Midlands Growth Plan and will help EMCCA leverage further government and private sector investment, to deliver against its \u00a313 billion growth ambition.<\/p>\n\n\n\n

Visit East Midlands is a new partnership created to promote the region\u2019s attractions, develop new ones, build a clear identity for the area and run campaigns which encourage more people to visit.<\/p>\n\n\n

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Mayor of the East Midlands, Claire Ward said: \u201cVisit East Midlands was something I promised to deliver when I was elected, because working together as one region is how we put the East Midlands back on the map.<\/p>\n\n\n\n

\u201cWe won\u2019t grow if we don\u2019t work together to achieve it \u2013 and this moment is a key milestone in defining how that collaborative work will look when it comes to attracting visitors and boosting investment.\u201d<\/p>\n\n\n\n

Invest East Midlands will focus on working with partners, including Marketing Derby<\/a>, to attract new businesses and investment, creating jobs and supporting economic growth.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/figure>\n\n\n\n

John Forkin, managing director at Marketing Derby, said: \u201cWe welcome regional and local partner collaboration working to deliver our shared growth ambitions \u2013 and are grateful for this backing from EMCCA.<\/p>\n\n\n\n

\u201cWe are looking forward to working with them and other partners to build our capability across the East Midlands to deliver inclusive, economic growth.\u201d<\/p>\n\n\n\n

David Williams, chair of EMCCA\u2019s business advisory board, and chair of law firm Geldards<\/a>, said: \u201cI welcome the Mayor\u2019s decisive action to use EMCCA funds to invest in the future of the East Midlands.<\/p>\n\n\n\n

\u201cIn a time where funding is challenging, this commitment will enable us to strengthen our regional economy, enhance our visitor offer, and create the conditions for sustainable business growth, driving prosperity for communities and businesses alike, strengthening the positioning of the East Midlands as a leading destination for investment and tourism.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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