{"id":53707,"date":"2025-12-01T12:13:08","date_gmt":"2025-12-01T12:13:08","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=53707"},"modified":"2025-12-01T12:13:08","modified_gmt":"2025-12-01T12:13:08","slug":"bondholders-urged-to-support-drink-drive-campaign","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/","title":{"rendered":"Bondholders urged to support drink-drive campaign"},"content":{"rendered":"\n

The Police and Crime Commissioner for Derbyshire<\/a> is urging fellow Bondholders to spread the word about a new campaign urging people not to drink and drive.<\/p>\n\n\n\n

Nicolle Ndiweni-Roberts has been working in partnership with Global Brands, other local drinks producers, Derbyshire Constabulary, and other local partners to deliver the \u201cDon\u2019t Risk the Drive\u201d campaign \u2013 aimed at reducing drink driving incidents and encouraging people to plan their journey home before heading out.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

This campaign is particularly focused on men aged 26 to 35, who were identified in 2024 breath test data as the most likely group to test positive for alcohol.<\/p>\n\n\n\n

The campaign urges people, including those heading out to celebrate the festive season, to plan ahead if they intend to drink alcohol.<\/p>\n\n\n\n

This includes sorting out their journey home early on \u2013 whether it\u2019s public transport, a taxi, a lift, or staying over.<\/p>\n\n\n\n

The campaign is also working with Global Brands and other Derbyshire drinks companies to promote 0% alcohol options and encourage responsible choices.<\/p>\n\n\n\n

Don\u2019t Risk the Drive is currently running across social media, Derbyshire Alert, and in licensed venues, using posters, beer mats and digital screens.<\/p>\n\n\n\n

Businesses can access customisable campaign assets via the OPCC website, including posters with your logo and downloadable social media graphics.<\/p>\n\n\n\n

Nicolle said: \u201cOur new campaign, Don’t Risk the Drive, is more than a warning \u2013 it’s a commitment to saving lives.<\/p>\n\n\n\n

\u201cThis initiative is an opportunity to raise awareness, promote safer alternatives and influence lasting change in our communities.\u201d<\/p>\n\n\n\n

For more information about the campaign and to download a resource pack click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new […]<\/p>\n","protected":false},"author":12,"featured_media":53708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[1068],"class_list":["post-53707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-derby-news","tag-police-and-crime-commissioner-2"],"acf":[],"yoast_head":"\nBondholders urged to support drink-drive campaign - Marketing Derby<\/title>\n<meta name=\"description\" content=\"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bondholders urged to support drink-drive campaign - Marketing Derby\" \/>\n<meta property=\"og:description\" content=\"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Derby\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T12:13:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam Rodgers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Rodgers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\"},\"author\":{\"name\":\"Adam Rodgers\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/18d3cb7a489856c6b827c7457ac55759\"},\"headline\":\"Bondholders urged to support drink-drive campaign\",\"datePublished\":\"2025-12-01T12:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png\",\"keywords\":[\"Police and Crime Commissioner\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\",\"url\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\",\"name\":\"Bondholders urged to support drink-drive campaign - Marketing Derby\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png\",\"datePublished\":\"2025-12-01T12:13:08+00:00\",\"description\":\"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage\",\"url\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png\",\"contentUrl\":\"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marketingderby.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bondholders urged to support drink-drive campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#website\",\"url\":\"https:\/\/www.marketingderby.co.uk\/\",\"name\":\"Marketing Derby\",\"description\":\"Promoting Derby and Derbyshire\",\"publisher\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marketingderby.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#organization\",\"name\":\"Marketing Derby\",\"url\":\"https:\/\/www.marketingderby.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png\",\"contentUrl\":\"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png\",\"width\":1605,\"height\":1231,\"caption\":\"Marketing Derby\"},\"image\":{\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/18d3cb7a489856c6b827c7457ac55759\",\"name\":\"Adam Rodgers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf1be41ec37062f9052484b945ac8b17957d4cd6dfead221df909d08ca22f4fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf1be41ec37062f9052484b945ac8b17957d4cd6dfead221df909d08ca22f4fa?s=96&d=mm&r=g\",\"caption\":\"Adam Rodgers\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bondholders urged to support drink-drive campaign - Marketing Derby","description":"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"Bondholders urged to support drink-drive campaign - Marketing Derby","og_description":"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...","og_url":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/","og_site_name":"Marketing Derby","article_published_time":"2025-12-01T12:13:08+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png","type":"image\/png"}],"author":"Adam Rodgers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adam Rodgers","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#article","isPartOf":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/"},"author":{"name":"Adam Rodgers","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/18d3cb7a489856c6b827c7457ac55759"},"headline":"Bondholders urged to support drink-drive campaign","datePublished":"2025-12-01T12:13:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/"},"wordCount":266,"publisher":{"@id":"https:\/\/www.marketingderby.co.uk\/#organization"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png","keywords":["Police and Crime Commissioner"],"articleSection":["Latest News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/","url":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/","name":"Bondholders urged to support drink-drive campaign - Marketing Derby","isPartOf":{"@id":"https:\/\/www.marketingderby.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png","datePublished":"2025-12-01T12:13:08+00:00","description":"The Police and Crime Commissioner for Derbyshire is urging fellow Bondholders to spread the word about a new campaign urging people not to...","breadcrumb":{"@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#primaryimage","url":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png","contentUrl":"https:\/\/www.marketingderby.co.uk\/app\/uploads\/2025\/12\/DrinkDrivePic.png","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingderby.co.uk\/news\/bondholders-urged-to-support-drink-drive-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingderby.co.uk\/"},{"@type":"ListItem","position":2,"name":"Bondholders urged to support drink-drive campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingderby.co.uk\/#website","url":"https:\/\/www.marketingderby.co.uk\/","name":"Marketing Derby","description":"Promoting Derby and Derbyshire","publisher":{"@id":"https:\/\/www.marketingderby.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingderby.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingderby.co.uk\/#organization","name":"Marketing Derby","url":"https:\/\/www.marketingderby.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png","contentUrl":"https:\/\/marketingderby.co.uk\/app\/uploads\/2022\/02\/MDlogonobackground.png","width":1605,"height":1231,"caption":"Marketing Derby"},"image":{"@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/18d3cb7a489856c6b827c7457ac55759","name":"Adam Rodgers","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingderby.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cf1be41ec37062f9052484b945ac8b17957d4cd6dfead221df909d08ca22f4fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf1be41ec37062f9052484b945ac8b17957d4cd6dfead221df909d08ca22f4fa?s=96&d=mm&r=g","caption":"Adam Rodgers"}}]}},"_links":{"self":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/53707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/comments?post=53707"}],"version-history":[{"count":1,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/53707\/revisions"}],"predecessor-version":[{"id":53709,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/posts\/53707\/revisions\/53709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/media\/53708"}],"wp:attachment":[{"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/media?parent=53707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/categories?post=53707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingderby.co.uk\/wp-json\/wp\/v2\/tags?post=53707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}