{"id":53829,"date":"2025-12-08T13:05:32","date_gmt":"2025-12-08T13:05:32","guid":{"rendered":"https:\/\/www.marketingderby.co.uk\/?p=53829"},"modified":"2025-12-08T13:20:34","modified_gmt":"2025-12-08T13:20:34","slug":"agency-breaks-black-friday-records-before-the-day-itself","status":"publish","type":"post","link":"https:\/\/www.marketingderby.co.uk\/news\/agency-breaks-black-friday-records-before-the-day-itself\/","title":{"rendered":"Agency breaks Black Friday records before the day itself"},"content":{"rendered":"\n

Digital marketing agency Alphageek<\/a> has reported that it broke all its Black Friday records before the day even began \u2013 thanks to exceptional early sales activity.<\/p>\n\n\n\n

The firm, which has offices in Derby and Dubai, said that so-called \u201cFake Friday\u201d the week before saw 80% of its clients\u2019 targets already hit, signalling the strongest start to the peak sales period the agency has ever recorded.<\/p>\n\n\n\n

This year, Black Friday fell on Friday 28 November \u2013 but Alphageek said targets were achieved well before this date.<\/p>\n\n\n

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Operations director Kieran Flynn said: \u201cBlack Friday has evolved from a high-pressure weekend into a highly structured season.<\/p>\n\n\n\n

\u201cIn the past, much of the work happened reactively and Black Friday was all about a 24-hour buying window.<\/p>\n\n\n\n

\u201cNow, brands are launching earlier, consumers are shopping earlier, and the entire trading period has become a sustained, month-long campaign.<\/p>\n\n\n\n

\u201cHitting 80% of targets before Black Friday itself shows just how much buyer behaviour has shifted and how crucial it is for us to stay ahead of the curve for our clients.<\/p>\n\n\n\n

Alphageek, which counts companies such as HUUB<\/a>, Casio and Built for Athletes among its clients, says consumer behaviour has shifted dramatically in the last year, with shoppers researching deals and connecting with brands well in advance.<\/p>\n\n\n\n

They report that shopping journeys are now firmly multi-channel, with consumers using TikTok, Google, Amazon, Snapchat, e-mail and creators to inform their decisions.<\/p>\n\n\n\n

And this year, more than ever before, people have increasingly been asking ChatGPT to help them find the best price, check if a deal is genuine, compare products, analyse reviews and summarise pros and cons.<\/p>\n\n\n\n

Managing director Tim Brogan said: \u201cPeople are now letting AI do the research for them.<\/p>\n\n\n\n

\u201cInstead of just using Google, they\u2019re asking tools like ChatGPT what to buy.<\/p>\n\n\n\n

\u201cThat means brands are being judged through AI, not just through ads, websites and social media.<\/p>\n\n\n\n

\u201cIt\u2019s a new layer of influence that brands will have to understand and learn how to optimise for.<\/p>\n\n\n\n

\u201cNext year, people won\u2019t just search \u2013 they\u2019ll ask and ads will be delivered to them directly.<\/p>\n\n\n\n

\u201cAnd when customers ask ChatGPT what they should buy, brands will need to be ready to appear in those answers.<\/p>\n\n\n\n

\u201cThat\u2019s where Alphageek will be going next: into a world where performance marketing meets \u2018Generative Engine Optimisation\u2019 \u2013 making sure brands show up when AI is doing the recommending.\u201d<\/p>\n\n\n\n

*Tim Brogan was our Big Read contributor for November, in which he talks about his switch from the world of education to digital marketing. To read it, click here<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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